The Power of Ideology and the Ideology of Power
Abstract
The article discusses the relationship and mutual influence of ideology and information and communication media systems. Ideology is an illusory reflection of reality increasingly powerful in the virtual and multimedia environment. Passage into the virtual world is open to anybody through the technologies and reliance upon various gadgets. It is media systems rather than political parties, institutions of state power or management that strive to form ideology and philosophy of the state and the values of society in contemporary Russia. Social movements and discussion clubs emerge competing to contribute to the ideological consolidation of society based upon traditional values and national culture. Legitimation and advancement of new ideologies implies changes in the communicative strategies of the media systems and in the models of relationship between power structures and society.
Keywords:
ideology, multimedia, media systems, consolidation, communicative strategies, society, traditional values, national culture
References
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Toshchenko Zh.T. 2015. Prekariat – novyi sotsial'nyi klass. – Sotsis. Sotsiologicheskie issledovaniya. № 6. S. 3-12. (RUS.)
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Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
