Effectiveness of Big Data in Political Campaigns: A Comparison of the USA, the EU, and Russia
Research Article
Abstract
The article examines the use of big data technologies in political campaigns in the USA, European Union countries, and Russia. The author analyzes the unique approaches and methods of each region, their legislative and cultural characteristics, the impact of big data on election outcomes and provides the examples of legislative acts and decisions regulating the use of data in different countries. The article discusses the prospects and challenges of modern data analysis technologies.
Keywords:
big data, political campaigns, USA, European Union, Russia, legislation, analytical technologies
References
Greffet F., Geasson T. 2018. In politics.com: Strategists, Communicators and Internet Users in Online Election Campaigns in France and Quebec. – Politics and Society. Vol. 37. No. 2. P. 3-17.
Hersh E.D. 2019. Hacking the Electorate: How Campaigns Perceive Voters. Cambridge University Press. 270 p.
Issenberg S. 2020. How the OBU President's Campaign Used Big Data to Rally Individual Voters. – Massachusetts Institute of Technology Review. Vol. 116. No. 1. P. 38-49.
Thierry G. 2021. Political Parties and the 2011 Elections in Nigeria. – Modern Africa. Vol. 3. P. 89-103.
Hersh E.D. 2019. Hacking the Electorate: How Campaigns Perceive Voters. Cambridge University Press. 270 p.
Issenberg S. 2020. How the OBU President's Campaign Used Big Data to Rally Individual Voters. – Massachusetts Institute of Technology Review. Vol. 116. No. 1. P. 38-49.
Thierry G. 2021. Political Parties and the 2011 Elections in Nigeria. – Modern Africa. Vol. 3. P. 89-103.
Article
Received: 15.05.2025
Issue
Section
POLITICAL PROCESSES AND PRACTICES
Following the submission of the manuscript to the Publisher, the author binds oneself not to publish it somewhere else without permission of the Publisher.
