The Role of Voting Advice Applications and Large Language Models in Elections

Research Article
  • Vladislav Ivanovich Fedorov Financial University under the Government of the Russian Federation vifedorov@fa.ru

Abstract

Digitalization has a significant impact on modern socio-political communications and electoral processes. The focus of this paper is on the impact of voting advice applications and large language models on the formation of political preferences of voters. The main conclusion of the paper is the assertion that there are risks of covert manipulation of public opinion and promotion of the interests of the creators of electronic assistants associated with the spread of new digital technologies in the political sphere of society.
Keywords:
elections, artificial intelligence, neural networks, VAA, LLM, socio-political communication

Author Biography

Vladislav Ivanovich Fedorov, Financial University under the Government of the Russian Federation
Cand.Sci. (Pol.Sci.), Senior Lecturer of the Chair of Political Science, Faculty of Social Sciences and Mass Communications

References

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Germann M., Mendez F., Gemenis K. 2023. Do Voting Advice Applications Affect Party Preferences? Evidence from Field Experiments in Five European Countries. – Political Communication. Vol. 40. Is. 5. P. 596-614. https://doi.org/10.1080/10584609.2023.2181896.



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Walder M., Fivaz J., Schwarz D., Giger N. 2024. Explaining the (non-) Use of Voting Advice Applications. – Digital Government: Research and Practice. Vol. 5. Is. 3. P. 1-29. https://doi.org/10.1145/3689214.
Article

Received: 15.05.2025

Section
POLITICAL PROCESSES AND PRACTICES